This ‘Video Legend’ Quickie is about discovering what types of videos should businesses have and consequently, when/how to use them?
In this episode, Chris Schwager (Video Marketer from Ridge Films) will help you understand the buyer’s journey using Video Marketing.
Discovering types of videos is broken down into three stages – AWARENESS, EDUCATION, & CONVERSION. These stages will give you options of what types of videos you may be able to use.
- Awareness videos are top-level content. These are about building credibility and showing why you do what you do.
- Education content is about letting your consumer’s know about the process, product, service etc.
- Conversion videos are usually testimonials and case studies. These pull people through your sales to make their final decisions about you.
One of our clients, Navwealth, has produced a bunch of videos across these stages. This includes a Company Profile video, Our Approach, Prospect Nurture videos, Service Overview videos, and a Company Testimonial. Click here to check their amazing videos.
There is a growing trend of ‘Video Marketing’ but where start? Shoot, produce, campaign strategy and what about implementation? The learning gap is vast and most people obsess over ‘how’ they should be producing video content instead of ‘why’ they should be producing videos. ‘Video Legend’ explores the emotional connection of video that ultimately leads to positive outcomes for small to medium-sized businesses. Outcomes that result in their audience thinking differently about their brand, product or service, and actual connecting and taking action. This podcast aims to explore the life of content after video production and what it has done for growing businesses.
Hosted by Chris Schwager and Brendan Southall from Ridge Films.